HM Revenues & Custom: Find Your Inner Peace

HM Revenue & Customs have been using social media and out of home adverts to spread messages of 'inner peace'  as part of a new marketing campaign to get self-assessment tax forms filed ahead of the January 31 deadline. 

The advert plays on the fact that tax returns can be very stressful and big headache for the self employed. There are a lot of tasks that we push back, "I will doing it next week", and tax tops that list. 

This campaign serves a friendly reminder that even though it can be boring, hard and very time consuming, once it is done it is a massive weight off your shoulders.