Ad of the Week: BBC Three 'The Interwebs"

Creative agency Sunshine have been appointed by BBC Three to help them make the transition from a traditional on-air broadcasting channel to an exclusively online platform.

Sunshine have collaborated with the writers and stars of BBC Three comedy ‘People Just Do Nothing' to produce a series of sixty-second comedic spots that will play out across BBC channels.

With the channel's 16-34 year-old audience firmly in mind, the first part this three-stage campaign is a video featuring‘People Just Do Nothing’ very own Chabuddy G telling the nation that “BBC Three isn’t closing, it’s moving to the interwebs.”

Sunshine's Executive Creative Director Hollie Newton explains the logic behind this unorthodox comedic approach:

“There’s no point hitting people with a mountain of straight information. If you want an audience to take in multiple messages, you have to entertain them. Make them laugh."

Share in the laughs below!