Very simple play on words, but I love it!
Eager to capitalise on the January's healthy living phenomenon which typical sees an uplift in green tea sales in the first month of the year, Clipper hope to attract new “considerers” as well as existing green tea drinkers to the brand.
The New Year Revolutions campaign will seek to encourage consumers to “turn over a new leaf” in 2016, and combines an outdoor and transport campaign with a playful online video, shot using hidden videos inside Clipper’s 'Truthful Green Tea Shop.'
The outdoor campaign is expected to reach 90% of adults across London and the South East during January. The YouTube video will be shared extensively through the use of bloggers and social media. It is hoped that more than a million people to watch the video during the course of this year.
The campaign was developed and created by Big Fish. The online video was produced and filmed by Exposure.
Personally, I still need to add a little honey to my green tea, but hey, each to their own.
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