Drake's optimises the term 'digital native'. No other musician seems to understand the power of the Internet better than the Canadian born rapper.
Back in February I was praising him for his marketing prowess when it came to the release of "If You Are Reading This It Is Too Late." And with the overnight success of his single "Hotline Bling", dubbing him a 'marketing guru' was as fitting then as it is now.
YouTube's CEO, Susan Wojcicki, recently advised chief marketing officers to use memes to engage millennials on her platform. Whether it was the wise words of YouTube's CEO or divine intervention, Drake use of memes has certainly contributed the success of “Hotline Bling,” which has become a radio hit and is currently at No. 2 in the US.
Back in February I was praising him for his marketing prowess when it came to the release of "If You Are Reading This It Is Too Late." And with the overnight success of his single "Hotline Bling", dubbing him a 'marketing guru' was as fitting then as it is now.
YouTube's CEO, Susan Wojcicki, recently advised chief marketing officers to use memes to engage millennials on her platform. Whether it was the wise words of YouTube's CEO or divine intervention, Drake use of memes has certainly contributed the success of “Hotline Bling,” which has become a radio hit and is currently at No. 2 in the US.
Drake purposeful designed this video in a way that would send social media into a frenzy and allow those tech-savvy millennials to create some of the funniest memes of 2015. From Gifs and 15 second videos on Twitter and Instagram, to full length parodies on YouTube, has ensured that Drake's new video has been seen by anyone with a social account. Thanks to the Internet, Drake has been able to promote his new material to every corner of the globe while at the same time keeping his accountant very happy.
We also need to remember that 'Hotline Bling' was debut on the Drizzy's SoundCloud back in July. And many of his loyal following took it as a lighthearted compatriot to his Meek Mill diss track, 'Charged up.' With people having access to the song on streaming platforms for over 3 months, your average artist wouldn't dream it would be possible to now make it a commercial success. But then Drake isn't your average artist.
The fact that he is constantly releasing new material means that you never find yourself listening to one song over and over again. So when he reprises a song like 'Hotline Bling', we are left feeling more like " Oh yeah, this is a tune", rather than, " I have heard this song too much already"- otherwise known as "wear-out."
The fact that he is constantly releasing new material means that you never find yourself listening to one song over and over again. So when he reprises a song like 'Hotline Bling', we are left feeling more like " Oh yeah, this is a tune", rather than, " I have heard this song too much already"- otherwise known as "wear-out."
It seems that Drake is not just a pretty face, and I think it won't be long before the CMOs of big multinationals come to him for advise about how to best communicate with generation Y.
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