2015 is the year of female empowerment. Throughout the year we have witnessed a number of successful campaigns that look to encourage females to participate in sport, challenge stereotypes, and look at themselves in a more positive light. Sports England's 'This Girl Can' (FCB Inferno), Nike's 'Better For It' (W&K) and Sanctuary Spa's #LetGo (SouthPaw), are just a few of the adverts that have sought to empower women from all different walks of life. Dove-who arguably started this movement way back in 2004 with their 'Campaign for Real Beauty' - have launched a new ad called ‘Change One Thing'. Like their previous ads they want to make women feel more comfortable with their own bodies; this time focus is on young girls.
The one-minute film features teenage girls discussing the one thing they’d like to change about themselves.
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