Speaking at The Wall Street Journal’s WSJDLive conference, Google executive Sridhar Ramaswamy called for a swift response from the advertising governing bodies. We wants a “sustainable ad standard” that would ensure digital ads don’t use a lot of bandwidth and aren't “rudely interruptive.”
Well, Mr Ramaswamy words seem to have struck a cord with some. City AM has become the first media outlet in the UK to stop people using ad blockers on its website.
The financial publication will blur out the text in its articles if a user is detected using ad blocking software. Those individuals using Firefox browsers will now encounter a message upon opening the daily financial freesheet’s website stating:
City AM is actions are by no means novel, and they are following on from similar measures undertaken by a number of leading US media publications.
I think we may be on the precipice of a media revolution!
Well, Mr Ramaswamy words seem to have struck a cord with some. City AM has become the first media outlet in the UK to stop people using ad blockers on its website.
The financial publication will blur out the text in its articles if a user is detected using ad blocking software. Those individuals using Firefox browsers will now encounter a message upon opening the daily financial freesheet’s website stating:
“We are having trouble showing you adverts on this page, which may be a result of ad blocker software being installed on your device. As City AM relies on advertising to fund its journalism, please disable any adblockers from running on cityam.com to see the rest of this content.”
City AM is actions are by no means novel, and they are following on from similar measures undertaken by a number of leading US media publications.
I think we may be on the precipice of a media revolution!
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