Honda has teamed up with  Southpaw to launch a new campaign for its Africa Twin motorcycle, the first in a series of campaigns for Honda’s 2016 model line-up.

This interactive film features two Africa Twin riders, with  the viewer choosing which path they will take on their adventure. 

Check it out below!

2015 is the year of female empowerment. Throughout the year we have witnessed  a number of successful campaigns that look to encourage females to participate in sport, challenge stereotypes, and look at themselves in a more positive light. Sports England's 'This Girl Can' (FCB Inferno), Nike's 'Better For It' (W&K) and Sanctuary Spa's #LetGo (SouthPaw), are just a few of the adverts that have sought to empower women from all different walks of life.

Dove-who arguably started this movement way back in 2004 with their 'Campaign for Real Beauty' - have launched a new ad called ‘Change One Thing'. Like their previous ads they want to make women feel more comfortable with their own bodies; this time focus is on young girls.

The one-minute film features teenage girls discussing the one thing they’d like to change about themselves.

People always say laughter is the best medicine and this is something subway riders in Belgium can all attest to. True, when you see someone start laughing uncontrollably on the train one does tend to question that individual's sanity. But based on the insight that "happiness starts with a smile", the Belgian agency, Gonzales, wanted to make people laugh in an environment where smiles are in short supply. 

In order to achieve this they hired a normal man and his tablet to tickle everyone's funny bone.

Take a look at what happened below.

Ladies man and fashion icon David Beckham, has teamed up with legendary funny man Kevin Hart for this hilarious new commercial.

This latest campaign is to promote Becks' new clothing range for the high street store H&M. The premise of the ad is that Kevin Hart wants to play Beckham in a biopic film so wants to closely study the football legend to get into character. The only thing is Beckham did not sign up for what ensues.

Check out the full length hilarious collaboration below.

As part of YouTube's ten year anniversary, Susan Wojcicki, CEO of YouTube, gave advertisers 10 tips to help them succeed on the video platform since she said she often meets with chief marketing officers who always ask, “What works best on YouTube?”. One of the suggestion was using popular memes to engage millennials who dominate the sites usage. 

As an example Wojcicki used the 2011 T-mobile Royal Weddings ad which parodied the viral video of a wedding party dancing down the aisle to Chris Brown’s ‘Forever’ as an example of advertisers using memes to connect with young audiences. However, she was she also engaged advertisers to stop making TV ads for Youtube and think about creating content specifically for that platform.

“Even though TV and YouTube are video, YouTube is its own medium. It has its own rules and norms and it needs its own flavour of video advertising,” she said.

She praised the first ad on the medium to reach one million, "Ronaldinho Crossbar Challenge", as she believed it was success was primarily due to it being made for Youtube. It was solely about entertainment value with it being 3 minutes long as opposed to just a 30 second or 1 minute spot.

Apple are notorious for bringing out a new phone every year then bring out a 'S' version of that phone not long after. This often leaves us questioning whether there is a real difference or this is just another money making scheme? Well, Apple have cottoned onto this and in an attempt to change our deep-seated beliefs, Apple created "The only thing that has changed is..." iPhone 6s ad.

This 1 minute spot cleverly plays on our preconceptions, seemingly agreeing that nothing much has changed while at the same explaining how much has indeed changed. With christmas around the corner the iPhone 6s looks likely to be at the top of many a list. Stateside this ad was released in early September and has certainly contributed to Apple announcing "it has sold more than 13 million new iPhone 6s and iPhone 6s Plus models, a new record, just three days after launch."

The England rugby captain, Chris Robshaw, is the star of the latest campaign by Beats by Dre, "The Game starts here". This inspirational campaign - which follows his preparations and challenges ahead of the tournament - was produced by R/GA London.

The ad features England's talisman getting both mentality and physically prepared to take on the world. The copy writer, Edwin Latchford, depicts his trials and tribulations as he and his teammates train for glory in the public eye. The backing track, Jerusalem, beautifully epitomises the weight of expectation on his shoulders and the elevated levels of excitement surrounding the event.

R/GA London for have also produced ads for the French and New Zealand markets,which feature Wesley Fofana and Rickie McCaw respectively.