Youtube CEO says advertisers should use more "Memes"

As part of YouTube's ten year anniversary, Susan Wojcicki, CEO of YouTube, gave advertisers 10 tips to help them succeed on the video platform since she said she often meets with chief marketing officers who always ask, “What works best on YouTube?”. One of the suggestion was using popular memes to engage millennials who dominate the sites usage. 

As an example Wojcicki used the 2011 T-mobile Royal Weddings ad which parodied the viral video of a wedding party dancing down the aisle to Chris Brown’s ‘Forever’ as an example of advertisers using memes to connect with young audiences. However, she was she also engaged advertisers to stop making TV ads for Youtube and think about creating content specifically for that platform.

“Even though TV and YouTube are video, YouTube is its own medium. It has its own rules and norms and it needs its own flavour of video advertising,” she said.

She praised the first ad on the medium to reach one million, "Ronaldinho Crossbar Challenge", as she believed it was success was primarily due to it being made for Youtube. It was solely about entertainment value with it being 3 minutes long as opposed to just a 30 second or 1 minute spot.