Ad of the week: Beat by Dre x Chris Robshaw

The England rugby captain, Chris Robshaw, is the star of the latest campaign by Beats by Dre, "The Game starts here". This inspirational campaign - which follows his preparations and challenges ahead of the tournament - was produced by R/GA London.

The ad features England's talisman getting both mentality and physically prepared to take on the world. The copy writer, Edwin Latchford, depicts his trials and tribulations as he and his teammates train for glory in the public eye. The backing track, Jerusalem, beautifully epitomises the weight of expectation on his shoulders and the elevated levels of excitement surrounding the event.

R/GA London for have also produced ads for the French and New Zealand markets,which feature Wesley Fofana and Rickie McCaw respectively.