Ladies man and fashion icon David Beckham, has teamed up with legendary funny man Kevin Hart for this hilarious new commercial.

This latest campaign is to promote Becks' new clothing range for the high street store H&M. The premise of the ad is that Kevin Hart wants to play Beckham in a biopic film so wants to closely study the football legend to get into character. The only thing is Beckham did not sign up for what ensues.

Check out the full length hilarious collaboration below.

As part of YouTube's ten year anniversary, Susan Wojcicki, CEO of YouTube, gave advertisers 10 tips to help them succeed on the video platform since she said she often meets with chief marketing officers who always ask, “What works best on YouTube?”. One of the suggestion was using popular memes to engage millennials who dominate the sites usage. 

As an example Wojcicki used the 2011 T-mobile Royal Weddings ad which parodied the viral video of a wedding party dancing down the aisle to Chris Brown’s ‘Forever’ as an example of advertisers using memes to connect with young audiences. However, she was she also engaged advertisers to stop making TV ads for Youtube and think about creating content specifically for that platform.

“Even though TV and YouTube are video, YouTube is its own medium. It has its own rules and norms and it needs its own flavour of video advertising,” she said.

She praised the first ad on the medium to reach one million, "Ronaldinho Crossbar Challenge", as she believed it was success was primarily due to it being made for Youtube. It was solely about entertainment value with it being 3 minutes long as opposed to just a 30 second or 1 minute spot.

Apple are notorious for bringing out a new phone every year then bring out a 'S' version of that phone not long after. This often leaves us questioning whether there is a real difference or this is just another money making scheme? Well, Apple have cottoned onto this and in an attempt to change our deep-seated beliefs, Apple created "The only thing that has changed is..." iPhone 6s ad.

This 1 minute spot cleverly plays on our preconceptions, seemingly agreeing that nothing much has changed while at the same explaining how much has indeed changed. With christmas around the corner the iPhone 6s looks likely to be at the top of many a list. Stateside this ad was released in early September and has certainly contributed to Apple announcing "it has sold more than 13 million new iPhone 6s and iPhone 6s Plus models, a new record, just three days after launch."

The England rugby captain, Chris Robshaw, is the star of the latest campaign by Beats by Dre, "The Game starts here". This inspirational campaign - which follows his preparations and challenges ahead of the tournament - was produced by R/GA London.

The ad features England's talisman getting both mentality and physically prepared to take on the world. The copy writer, Edwin Latchford, depicts his trials and tribulations as he and his teammates train for glory in the public eye. The backing track, Jerusalem, beautifully epitomises the weight of expectation on his shoulders and the elevated levels of excitement surrounding the event.

R/GA London for have also produced ads for the French and New Zealand markets,which feature Wesley Fofana and Rickie McCaw respectively.

As England prepares to host the Rugby World Cup, O2 have launched their first animated campaign, #weartherose.  Nina Bibby, O2's marketing and consumer director, describes it as "the culmination of a twenty year partnership with England Rugby". VCCP, the agency behind the ad, were briefed by England's coach, Stuart Lancaster, to produce a campaign  that would encourage the whole country to get behind the team.

Rugby is by no means a niche sport, but nor is it a mainstream one. This was the challenge for Charles Vallance, the founder and chairman of VCCP, how do they make an ad that would appeal to those "outside of the fanbase"? 

I guess with a little imagination. Everyone can resonate with the magic of animation and its use here makes the ad inclusive. Children, adults, fans, and non-fans alike can connect with the spot. Nina Bibby sees this as less of a campaign and more of a "movement". Both VCCP and Bibby wanted to engage the whole of the english population and intended it to be reciprocal, two-way campaign. The use of animation means they can react to what is happening during the tournament in real-time. They can adapt the creative and get it on their social channels without having to rely on footage of the real players. 

The TV spot debuted on 11 September during an episode of Channel 4’s Gogglebox. It will be supported by digital, print and outdoor executions.

Take a look at it below.

The sneaky marketers behind this poster for Tom Hardy's new movie Legend - the biopic film about London's most notorious gangsters- have been caught red handed trying to hid a poor review.

The Guardian critic- who was surprised to see his two star rating front and centre- took to twitter yesterday to expose the fraudsters.

What the cunning marketers had done is put the two star rating between the heads of the Kray Twins, thus implying that the other stars were behind their heads. They even ensured that other ratings were also partially covered. Unfortunately for the tricksters, Benjamin Lee who wrote the poor review wasted no time in setting the record straight.

Well, better luck next time!

VS

It seems that both Levi's and Lee jeans are vying to position themselves as the jeans for the fun-loving individual. Both launched their respective campaigns last year, but with fresh posters plastered across London's underground, neither brand seems willing to give up the fight. 

Developed by FCB, the global campaign "Live in Levi's" is inspired by the millions of stories consumers tell about the things they do in their Levi’s. Similarly, Lee wanted to emphasis their brand ethos - that style and fit are important, but it's what you do in your jeans that really matters."

Can you see what I am getting at?

No? Well, the similarities don't stop there. Both brands' print ads and posters display almost identical content. While the subjects in the ads are by no means ugly, they are creative, artistic real people, not models. Trying to emulate what people really get up to in their jeans, the images feature twentysomethings messing around, cavorting and generally enjoying life. The main difference between the ads is the lack of copy lines in Lee's advertising compared with Levi's. Lines such as "Fall head over heels" and "A classic since right now" feature heavily on the Levi's ads whereas Lee's have only one, "Premium denim quality in motion".

Now, this could just be coincidence and part of both brands ongoing attempts to stay "relevant". I must say though, seeing the ads placed in the same tube station and conveying almost identical messages makes me wonder whether there isn't something more to it!

Google are not wasting anytime in demonstrating their new "family identity". After debuting their new branding on Tuesday, the first ad to reflect this change was released over the weekend.

Seemingly,taking a some inspiration from the work that BBH did for Google Chrome in 2013 - when they positioned the browser as a tool to unlock human potential, expressed through the idea that "The web is what you make of it"- Adam&Eve's new ad portrays the Google app family as not only a natural, essential part of our lives, but also as a means to enrich them.

The ad tells the story of the founding member of the 'Swim Dem Crew', who after a knee injury took up swimming and created this open water swimming collective. The one minute spot features the seamless use of Google services, including; Search, YouTube, The mobile app, Google Now and Google photos (did I miss any?). Add this to the slick incorporation of social media and amateur footage, makes for one really encaptivating advert.

Social media and online movements or crazes, is something that advertising agencies are starting to use in their ads as a way to capture the attention of modern audiences. Nowadays, we are not convinced by the the usual "look how good our product is, buy it now" ads. We want an ad that is not only entertaining and imaginative, but one that is also relatable. By telling us a real-life story, using various video material, and adding in social media elements, this ad resonates with today's more sophisticated consumer. I mean, I can only speak for myself, but I am actually considering trying this open water swimming lark. Of course I think I'll wait until it gets a bit warmer!

Check out the video below and be inspired!

The world grieved on Wednesday morning when it woke to the horrifying image of the lifeless body of three year old Aylan Kurdi. The boy was one of at least twelve Syrians who drowned attempting to reach the Greek island of Kos.

The images which were plastered across every newspaper sparked a public outcry for change in regards to housing these poor individuals. Turning our emotion and ideas into action, The Independent launched a petition to force David Cameron to allow more than just a few hundred Syrian refugees into the UK.

The campaign called for Britain to take its fair share of refugees fleeing war and persecution. It asked people to show their support by signing the online petition and tweeting a picture of themselves holding a sign saying 'Refugees Welcome'.

More than 300,000 people have backed the campaign. Celebrities, politicians, and ordinary members of the public used the power of social media to force Cameron's hand, as the PM announced on Thursday he would expand the number of Syrians offered sanctuary in Britain.

My, how times have changed! Ten years ago this kind of petition would have taken a few weeks to get any traction, but thanks to social media in less than 24 hours the most powerful man in Britain has been forced to act. 

At present it seems that commercial brands are not the only ones who are greatly underestimating the power of social media. The Conservatives probably thought that Labour's new policies would cost them the next bi-election, not twitter!

Probably one of the most compelling videos posted on YouTube in recent times, this ad by Ogilvy & Mather features the bravery of one young vlogger, Reshma, speaking out for change.

My description of the video will not do this beautifully piece of work any justice. So I just ask you to watch.

This ad from Mother London was first released back in 2014, but still brings a smile to my face.


Playing on the difficulty that many of us have in pronouncing the burrito chains' name, the ad agency produced this wonderfully tongue-in-cheek ad. 

No, its not "Chi-Pole-Tay," "Chi-Pottle" or "Shi-Pot-Lay". It's (drum roll please)"Chi-Poat-Lay".Of course, I already knew that ;).

British singer-songwriter Ella Eyre has teamed up with Fiat UK to launch the new Fiat 500. Last night, in front of a star-studded crowd, the 'Waiting all night singer' belted out a re-mastered version of “Best Of My Love” by The Emotions.

Ella Eyre and Fiat UK made history by debuting a re-mastered track live on stage with the car laying down the opening beats.


This experiential launch party was a visual depiction of what the Fiat 500 stands for in the market place, and was a brilliant way of communicating this to the consumer. This collaboration therefore serves as an excellent example of a commercial partnership done right.

In order for a brand partnership to work, both parties need to compliment one another. In other words, the partnership needs to make sense! There needs to be a logical connection between the artist and product so that the message is both clear and believable.

So, first the brand/advertiser decides what meaning the product wants to convey, i.e how it will positioned in the market place, then chooses the star that embodies that meaning. The idea is that the celebrity will be used as the vehicle to the communicate that meaning to the consumer.

Over the years independent creative agency, Krow, has helped to position the car as "the most stylish city car on the road." The success of this positioning strategy is evidenced by the fact that 85% of the people buying the car say its "because of its stylish looks."

Again asserting the Fiat 500's dominance as "the ultimate fashion accessory", Miss Eyre was used as the physical embodiment of the vehicle. She is young, stylish, modern, and a fashionista! This type of brand partnership can be tricky business, especially as an artist's image often changes with the wind. Luckily, Fiat UK are onto a winner with this one. Having recently released her debut album, Feline, she is the talk of the town and is tipped to dominate the airwaves over the next twelve months. More importantly however, her image has not changed much from when she first came to our attention in 2013. This is good news for Fiat UK's association with the singer as it should convey a consistent message for the foreseeable future. 

I am excited to see what future has to hold for this partnership!

Take a look at how Ella Eyre and Fiat 500 put the track together.

Yesterday you may have noticed there was something peculiar about your Google homepage. No, you were not going crazy. The logo had indeed completely changed...well slightly.   

According to the tech company it "has changed a lot over the past 17 years—from the range of [its] products to the evolution of [its] look and feel. And [yesterday they were] changing things up once again".

Going serif-free is the first significant change Google has made to its logo since 1999. So why now? Well, its because of us, the consumer. 
As the video illustrates, both Google and how we use it has changed over the years. Google is no longer just a search engine, its a navigator, a time keeper, a thermometer, a news reader, a friend. 

"Google was one destination that you reached from one device: a desktop PC, these days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day."

Google now has a family, and this new branding is its new identity. According to their blog they are introducing "a logo and identity family" that has been "updated for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)."

This new branding will therefore be implemented across all of Google's platforms  to ensure that this connection is clear to the user. 

For example, over the coming weeks you may notice that little blue "g" icon, used for the app and Gmail, be replaced with the four-colour "G" to match the logo. 

Google has hinted that this will not be the last change that they make. However, based on the social reaction to this small change, they might want to consider waiting another 10 years before doing anything else!