This is the question on the lips of everyone at Twitter HQ. Yesturday the San Francisco based company announced it added just 4 million new monthly users in its most recent quarter, sending stocks tumbling. The rate at which people are signing up to the social platform is slowing dramatically and has forced the company to think about a more traditional approach to encourage sign-up.
As a result the company will be rolling out a number of TV ads in the US over the next couple of months. This is a particularly stagnant market where user-base has been hovering around the 66 million mark for much of the year.
The hope is that these new ads will create enough buzz to bring back lapsed users and attract new ones, while at the same time generate more interest from advertisers to use the service.
With a new CEO at the helm and all the internal changes, investors will closely monitor the effect of the ads on the company's growth in the new year.
What do you think of the ad?
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