Produced by Lucky Generals, Amazon have called upon the controversial Brit to help boost sales of thier Amazon Fire TV Stick in the UK. Oh, and to highlight the fact that Amazon Prime is the ONLY place to see Clarkson's and co's new series.
Taking yet another opportunity to stick a middle finger up at his former employers, Clarkson makes light of his dismissal at the start of this year, referring to the BBC as "them".
Nonchalantly riding a Segway - quite impressively I may add - Clarkson states: "Back in the spring as you probably remember, I suddenly became unbusy, and that was OK because I had one of these (an Amazon Fire Stick)". The charismatic presenter then proceeds to take viewers through the Amazon Fire Stick’s VoD offering.
This serves as a brilliant example of how brands are now attempting to become part of what is talked about in popular culture. It is no longer enough to advertise your brand in isolation, in today’s marketing world you need to part of the conversation on and offline. The whole Top Gear fiasco is still a very hotly debate topic. And with the buzz surrounding Clarkson's yet-to-be-named new auto-focused series at fever pitch, Amazon have positioned themselves right at the centre of this discussion, adding fuel to an already blazing fire.
Have a look at the ad below.
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