Match.com early this year launch of the second phase of its #LoveYourImperfections campaign, following the success of its roll out in 2015. Continuing in its mission to give singles the confidence to express their true selves, the brand has built upon last year’s campaign by strengthening elements of authenticity and intimacy. The new adverts bravely reveal imperfections and quirks Brits normally hide, including messiness, wearing your socks in bed, being obsessively organised, glued to your phone and clumsy. All these are based on the insight that people truly connect with others when they are being themselves.
I know this advert has been out for over 10 months now but with recent outburst against their use of a lesbian couple in their new adverts, they must be praised for standing up to the bigots and reflecting the open-minded and free world in which we live today!
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