Y plan: Witty Advertising

Sometimes honesty IS the best policy. And in advertising that saying can’t be more true. Yet Y plan have taken it one step further and admitted that maybe advertising has no place. But before the advertising community get out there pitchforks and stakes it just a bit of witty of advertising. And in fact it is a testament to our profession.

This admittance only serves to emphasize that this deal on offer is not only soo good but also the lack of fancy advertising slightly communicates that the deal is exactly what it says on the tin.   So in my book, brilliant!