Veetee: Predictable advertising

Boring. This is the only word I can use to describe this campaign. 

Entering into a market where Uncle Ben's rice has long established itself as the market leader, one would expect new entrants to produce an advertising campaign that would at least stand out from the crowd. Well, not Veetee. They have come up with the most boring and safe campaign imaginable!

Indeed the tagline “We have got a rice for that” is intriguing. But what they have put in front of it and their execution in terms of advertising material, lacks all ingenuity. Its either too boring i.e “Can't face any kind of potatoe for dinner this week” or just plain nonsensical. I mean, just look at the ad below. If you going to late home cause your so much work to do, how does having a microwaveable rice make things any better?

In short, if Veetee continues with this campaign, Uncle Ben have nothing to worry about!