Simplicity is Key: Google's New Campaign

Life is complicated enough without media adding to the confusion. 

Simple, straightforward and impactful advertising is required if you want to cut through the noise. This is even more essential when you are trying to communicate with the disinterested, over-worked and under-paid London commuter. 

Google understand the need for simplicity and their new campaign is a perfect example of its effectiveness.

The campaign wants to highlight how the Google app family has been designed to helped everyone, everywhere and at any time. 

The crude lines drawn over the start of the sentence immediately gets the commuter's attention and forces them to engage with the ad. Then - with their audience engaged - Google is free to position Google Maps as the passport to the "whole world".  By not overcomplicating things, the viewer is able to process the message quickly and with minimal effort. 

This is the type of ad needed if you want to talk to an audience who is rushing from tube to tube, desperately trying to avoid getting into the office after their boss!