Teaming up with Adam&Eve DDB for the fifth year in a row, the ad tells the heartwarming story of young girl who sends a present to a man who lives on the moon. Following the same formula that brought them so much success over the years, the ad is set to a contemporary artist's interpretation of a classic song. So don't be surprised to see Norwegian singer, Aurora, rendition of the Oasis track 'Half the World Away', in the race for christmas No.1.
Sure, the story - a young girl who spies on a lonely man living on the moon through her telescope and finds a way to send him a gift - certainly pulls at the heart strings. But the big question is, can it match the success of 'Monty The Penguin'?
Well, it has already mashed last year's production with more than 23,000 social media mentions in the first two hours - compared to Monty's 14,000 in the first 24 hours last year. And it is also set to reach 10million views on YouTube by Monday morning. So based on its current trajectory, I would say it has a good chance of knocking old Monty of the top of the iceberg!
Well, it has already mashed last year's production with more than 23,000 social media mentions in the first two hours - compared to Monty's 14,000 in the first 24 hours last year. And it is also set to reach 10million views on YouTube by Monday morning. So based on its current trajectory, I would say it has a good chance of knocking old Monty of the top of the iceberg!
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