Over the past week I began to notice these disgruntled faces plastered across London's underground. The new money transfer company, Transferwise, are using these HD images to illustrate ‘That Moment'. This refers to when the banks charges ridiculous fees to send your money abroad. Admittedly, its not often that we find ourselves with the need to send money abroad so it is unlikely that a straightforward ad promoting such services would draw our attention. Therefore, Transferwise needed a way to turn our heads and also get us to understand the need for their service. Now I think we can all relate to the feeling of being overcharged for something. That concoction of outrage, horror, and betrayal. Albeit slightly over-exaggerated, this is brilliant, humorous depiction of 'That Moment'. By first entertaining and intriguing the commuter in way, makes them more willing to process the marketing message i.e TransferWise is the clever new way to convert money to send abroad and is more than 8x cheaper than banks.
Well Transferwise, I will definitely keep you in mind if I find myself needing transfer money abroad. The only thing is, first I need to have the money to transfer!
ReplyDeleteThere are many sites available to transfer money to India, But Transferwise and Ria money as they pay the maximum with very good service. You can compare with sites like compateremit.com and Inr2day