I’m guessing you said Corona, right?
In Canada, for this year's Victoria Day, Heinz Ketchup and agency Rethink whipped up this clever ad—a clear reference to Corona and its famous lime-wedge-in-the-bottle. The line at the bottom reads, "Eat responsibly."
In Canada, the coming long weekend is associated with people drinking copious amounts of alcohol. Heinz wanted to get involved in the festivities, but when food isn’t the focus they needed as smart way to make themselves relevant to the occasion.
So why not piggy back on a brand that is always welcome when it comes to chilling out in the sun? The best thing about this is is that there are no losers, only winners. Both brands are getting important share of mind during this important consumption occasion.
Even Corona showed their love when they got involved on social. This is post was so reactive and fuelled the conversation.
For me, this is a brilliant example of the power of KBAs and how they can used to deliver your comms message in a simple, yet impactful way.
I love it!
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