Life is complicated enough without media adding to the confusion. 

Simple, straightforward and impactful advertising is required if you want to cut through the noise. This is even more essential when you are trying to communicate with the disinterested, over-worked and under-paid London commuter. 

Google understand the need for simplicity and their new campaign is a perfect example of its effectiveness.

The campaign wants to highlight how the Google app family has been designed to helped everyone, everywhere and at any time. 

The crude lines drawn over the start of the sentence immediately gets the commuter's attention and forces them to engage with the ad. Then - with their audience engaged - Google is free to position Google Maps as the passport to the "whole world".  By not overcomplicating things, the viewer is able to process the message quickly and with minimal effort. 

This is the type of ad needed if you want to talk to an audience who is rushing from tube to tube, desperately trying to avoid getting into the office after their boss!

It's that time of the year again, when we all drink too much, eat too much and spend too much. Oh, and John Lewis release their heart-melting Christmas advert.


Teaming up with Adam&Eve DDB for the fifth year in a row, the ad tells the heartwarming story of young girl who sends a present to a man who lives on the moon. Following the same formula that brought them so much success over the years, the ad is set to a contemporary artist's interpretation of a classic song. So don't be surprised to see Norwegian singer, Aurora, rendition of the Oasis track 'Half the World Away', in the race for christmas No.1.

Sure, the story -  a young girl who spies on a lonely man living on the moon through her telescope and finds a way to send him a gift - certainly pulls at the heart strings. But the big question is, can it match the success of 'Monty The Penguin'? 

Well, it has already mashed last year's production with more than 23,000 social media mentions in the first two hours - compared to Monty's 14,000 in the first 24 hours last year. And it is also set to reach 10million views on YouTube by Monday morning. So based on its current trajectory, I would say it has a good chance of knocking old Monty of the top of the iceberg! 

Never scared to say what he really thinks, the ex Top-Gear presenter is the star of this very cheeky Amazon Fire TV commercial.

Produced by Lucky Generals, Amazon have called upon the controversial Brit to help boost sales of thier Amazon Fire TV Stick in the UK. Oh, and to highlight the fact that Amazon Prime is the ONLY place to see Clarkson's and co's new series.

Taking yet another opportunity to stick a middle finger up at his former employers, Clarkson makes light of his dismissal at the start of this year, referring to the BBC as "them".

Nonchalantly riding a Segway - quite impressively I may add - Clarkson states: "Back in the spring as you probably remember, I suddenly became unbusy, and that was OK because I had one of these (an Amazon Fire Stick)". The charismatic presenter then proceeds to take viewers through the Amazon Fire Stick’s VoD offering.

This serves as a brilliant example of how brands are now attempting to become part of what is talked about in popular culture. It is no longer enough to advertise your brand in isolation, in today’s marketing world you need to part of the conversation on and offline. The whole Top Gear fiasco is still a very hotly debate topic. And with the buzz surrounding Clarkson's yet-to-be-named new auto-focused series at fever pitch, Amazon have positioned themselves right at the centre of this discussion, adding fuel to an already blazing fire.

Have a look at the ad below.